Catherine Lynn – Dana is the person who first introduced me to coaching and launched me on the career path I’m following today, so I’ve been eagerly awaiting her new book. I admire her and her framework tremendously, and It’s the Thought That Counts more than delivers on the promise of helping readers resolve conflict from the inside out.
From the moment I opened this book, I could see why it’s generating such enthusiasm. The practical tools, reflective questions, and clear roadmap guide you through navigating life’s most challenging moments in a way that feels both grounded and empowering. If you’re looking for a way to start the new year by investing in your personal and professional growth, this book is an excellent place to begin.
A seasoned conflict resolution coach, Dana brings significant real-world experience to the table. Her approach blends her formal education in communication and dispute resolution with real-world insights from coaching, webinars, and even martial arts—making her perspective refreshingly unique. In It’s the Thought That Counts, she lays out a user-friendly process for understanding why we react the way we do, how to realign with our core values, and how to show up as our best selves in any difficult conversation.
Grab your copy and dive in. I can’t recommend it strongly enough.
Karen Kwong – I’m so excited that the powerful guidance I’ve experienced firsthand through the author’s coaching is now available in this incredible self-help book. Her ability to help uncover internal conflicts, clarify core values, and create a clear path forward is unmatched. This book offers clarity and practical wisdom that helped me work through my own inner struggles. It’s an empowering read for anyone ready to better understand themselves and move forward with intention and confidence. A must-have for your personal growth journey!
Sabrina Vassalotti Donlen, PHR, SHRM- Not my typical beach read, but ‘It’s the Thought That Counts’ is a must read. Using vacation time with a clear mind to consider how our thoughts, values and pillars truly influence everything we feel and do – and how you can take control of your thoughts to drive better outcomes. Thanks Dana for the awesome insights, dedication to your own values, and supporting others to be their best self. If you haven’t already, make sure to grab a copy!
Lynn Schaber, MCC – Master Certified Coach – Do you ever feel like you are in the middle of a “thought tornado” with so many thoughts swirling around in your head? Does it sometimes make it difficult to know what action to take or which direction to go? Then I would recommend that you purchase my colleague’s, Dana Lynn Bernstein, PCC, MA, CMP, PMP, CPQC, book, “It’s the Thought . . . That Counts”. Dana’s book is a thoughtful guide for discovering or rediscovering who you are and what is important to you and then using those “pillars” to focus on how you want to show up and be in the world. Dana’s strength is in providing frameworks to help you build and strengthen the skill of focusing on WHO you want to be in any situation. She provides stories and examples to increase your understanding of the concepts she shares. Check it out.
Sydney Cortez – Assistant Director of Digital MarketingAssistant Director of Digital Marketing – Are you looking for your next captivating read? Consider delving into Dana Lynn Bernstein, PCC, MA, CMP, PMP, CPQC book, “It’s the Thought That Counts.” In this insightful piece, Dana provides valuable guidance on conquering thoughts, perceptions, conflict, and more. The book has personally reshaped my outlook on internal struggles and dilemmas, offering a fresh perspective on navigating inner challenges and thoughts.
Gail Kreitzer – Executive & Leadership Coach, CPC, PCC | Creator of Dashboarding – The book It’s the Thought that Counts is an inspiring and practical guide to mastering the art of you vs. you. It’s about self-leadership—helping you ground yourself in your values and strengths to cultivate clarity. Not only do I love her mind-hacking framework, but also the thought-provoking stories, hilarious personal anecdotes, wise quotes, and parables. One of my favorite parts so far is her reference to the Buddhist parable of the two arrows—a reminder that while we can’t always control what happens to us, we can control our response. Let’s go, Dana Bernstein! The world is truly a better place because of your dedication and devotion to helping others thrive!
Gregg Schoenberg – Coach & Mentor | Foundation President | Crypto & Angel Investor Former Capital Markets Banker – I consider Dana to be an expert among experts. That’s why I think her new book, “It’s the Thought That Counts,” is a must-read for coaches looking to hone their craft. It’s like if Lebron James wrote a book on developing your basketball I.Q. If you want to make the NBA, reading it would be a no-brainer. Ditto for this book. If you want to be a champion coach, consuming every page of this book is a no-brainer.
David Newman • Executive Coach – Dana Bernstein is an experienced Coach with deep insight into discovering who we are (our “Who”) and how we get stuck. A practical guide for anyone involved in conflict resolution, or simply wanting to understand why they get stuck, and offering a step-by-step guide to moving forward.